{"id":5754,"date":"2025-06-27T17:29:12","date_gmt":"2025-06-27T17:29:12","guid":{"rendered":"https:\/\/istog.edu.ec\/wpnew\/?page_id=5754"},"modified":"2026-10-19T00:11:56","modified_gmt":"2026-10-19T00:11:56","slug":"investigacion-prueba-1","status":"publish","type":"page","link":"https:\/\/istog.edu.ec\/wpnew\/investigacion-prueba-1\/","title":{"rendered":"Investigaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5754\" class=\"elementor elementor-5754\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f719e77 e-flex e-con-boxed e-con e-parent\" data-id=\"f719e77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5727f0a elementor-widget elementor-widget-html\" data-id=\"5727f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.1\/css\/all.min.css\">\r\n\r\n<style>\r\n  .elementor-widget-html,\r\n  .elementor-widget-html .elementor-widget-container {\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n  }\r\n\r\n  .elementor-location-header,\r\n  .elementor-location-header > .e-con,\r\n  .elementor-location-header > .elementor-section,\r\n  .elementor-location-header .e-con-inner,\r\n  .elementor-location-header .elementor-widget-wrap,\r\n  .elementor-location-header .elementor-container {\r\n    min-height: 0 !important;\r\n    height: auto !important;\r\n    padding-top: 0 !important;\r\n    padding-bottom: 0 !important;\r\n    margin-top: 0 !important;\r\n    margin-bottom: 0 !important;\r\n    gap: 0 !important;\r\n  }\r\n\r\n  .istog-header {\r\n    background: #fff;\r\n    width: 100%;\r\n    box-sizing: border-box;\r\n    padding: 4px 24px;\r\n  }\r\n  .istog-header * { box-sizing: border-box; }\r\n\r\n  .istog-header-inner {\r\n    max-width: 1300px;\r\n    margin: 0 auto;\r\n    display: grid;\r\n    grid-template-columns: 1.5fr 1fr 1fr;\r\n    align-items: center;\r\n    gap: 24px;\r\n  }\r\n\r\n  \/* LOGO *\/\r\n  .istog-h-logo {\r\n    position: relative;\r\n    height: 120px;\r\n    overflow: hidden;\r\n    margin-top: 8px;\r\n  }\r\n  .istog-h-logo a {\r\n    display: block;\r\n    position: absolute;\r\n    inset: 0;\r\n  }\r\n  .istog-h-logo img {\r\n    position: absolute;\r\n    top: 50%;\r\n    left: 0;\r\n    transform: translateY(-46%);\r\n    width: 480px;\r\n    max-width: none;\r\n    height: auto;\r\n    display: block;\r\n    opacity: 1 !important;\r\n    visibility: visible !important;\r\n  }\r\n\r\n  \/* BUSCADOR *\/\r\n  .istog-h-buscador form {\r\n    display: flex;\r\n    width: 100%;\r\n    max-width: 420px;\r\n    margin: 0 auto;\r\n  }\r\n  .istog-h-buscador input[type=\"search\"] {\r\n    flex: 1;\r\n    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padding: 6px 14px; }\r\n    .istog-header-inner { grid-template-columns: 1fr; gap: 10px; }\r\n    .istog-h-logo { height: 90px; margin-top: 6px; }\r\n    .istog-h-logo img { width: 300px; left: 50%; transform: translate(-50%, -46%); }\r\n    .istog-h-menu { max-width: 100%; margin: 0; order: 2; }\r\n    .istog-h-buscador { order: 3; }\r\n    .istog-h-botones a { font-size: 11px; }\r\n  }\r\n<\/style>\r\n\r\n<header class=\"istog-header\">\r\n  <div class=\"istog-header-inner\">\r\n\r\n    <div class=\"istog-h-logo\">\r\n      <a href=\"\/\" aria-label=\"Inicio ISTOG\">\r\n        <img decoding=\"async\" data-src=\"https:\/\/istog.edu.ec\/wpnew\/wp-content\/uploads\/2026\/10\/1_Mesa-de-trabajo-1-scaled.png\" alt=\"ISTOG - Instituto Superior Tecnol\u00f3gico Jos\u00e9 Ortega y Gasset\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2560;\">\r\n      <\/a>\r\n    <\/div>\r\n\r\n    <div class=\"istog-h-buscador\">\r\n      <form role=\"search\" method=\"get\" action=\"\/\">\r\n        <input type=\"search\" name=\"s\" placeholder=\"Search...\" aria-label=\"Buscar\">\r\n        <button type=\"submit\" aria-label=\"Buscar\"><i class=\"fas fa-magnifying-glass\"><\/i><\/button>\r\n      <\/form>\r\n    <\/div>\r\n\r\n    <div class=\"istog-h-menu\">\r\n      <div class=\"istog-h-redes\">\r\n        <a href=\"https:\/\/www.facebook.com\/istogriobamba\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Facebook\"><i class=\"fab fa-facebook-f\"><\/i><\/a>\r\n        <a href=\"https:\/\/www.instagram.com\/istog.ec\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Instagram\"><i class=\"fab fa-instagram\"><\/i><\/a>\r\n        <a href=\"https:\/\/www.tiktok.com\/@istogoficial\" target=\"_blank\" rel=\"noopener\" aria-label=\"TikTok\"><i class=\"fab fa-tiktok\"><\/i><\/a>\r\n        <a href=\"https:\/\/www.youtube.com\/@ITSOGRIOBAMBA\" target=\"_blank\" rel=\"noopener\" aria-label=\"YouTube\"><i class=\"fab fa-youtube\"><\/i><\/a>\r\n      <\/div>\r\n      <div class=\"istog-h-botones\">\r\n        <a href=\"https:\/\/www.digitaliapublishing.com\/login\" target=\"_blank\" rel=\"noopener\">Biblioteca<\/a>\r\n        <a href=\"https:\/\/moodle.istog.edu.ec\/login\/index.php\" target=\"_blank\" rel=\"noopener\">Aula Virtual<\/a>\r\n        <a href=\"https:\/\/orion.istog.edu.ec\/\" target=\"_blank\" rel=\"noopener\">Orion<\/a>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/header>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82da29a e-con-full e-flex e-con e-parent\" data-id=\"82da29a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9391eb3 elementor-widget elementor-widget-shortcode\" data-id=\"9391eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"mega-menu-wrap-primary\" class=\"mega-menu-wrap\"><div class=\"mega-menu-toggle\"><div class=\"mega-toggle-blocks-left\"><\/div><div class=\"mega-toggle-blocks-center\"><\/div><div class=\"mega-toggle-blocks-right\"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label=\"Toggle Menu\" class=\"mega-toggle-animated mega-toggle-animated-slider\" type=\"button\" aria-expanded=\"false\">\n                  <span class=\"mega-toggle-animated-box\">\n                    <span class=\"mega-toggle-animated-inner\"><\/span>\n                  <\/span>\n                <\/button><\/div><\/div><\/div><ul id=\"mega-menu-primary\" class=\"mega-menu max-mega-menu mega-menu-horizontal mega-no-js\" data-event=\"hover\" data-effect=\"fade_up\" data-effect-speed=\"200\" data-effect-mobile=\"disabled\" data-effect-speed-mobile=\"0\" data-mobile-force-width=\"false\" data-second-click=\"go\" data-document-click=\"collapse\" data-vertical-behaviour=\"standard\" data-breakpoint=\"768\" data-unbind=\"true\" data-mobile-state=\"collapse_all\" data-mobile-direction=\"vertical\" data-hover-intent-timeout=\"300\" data-hover-intent-interval=\"100\"><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-home mega-align-bottom-left mega-menu-flyout mega-menu-item-6083\" id=\"mega-menu-item-6083\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/\" tabindex=\"0\">Inicio<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6082\" id=\"mega-menu-item-6082\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/institucion-prueba-1\/\" tabindex=\"0\">Instituci\u00f3n<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6069\" id=\"mega-menu-item-6069\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/vinculacion-prueba-1\/\" tabindex=\"0\">Vinculaci\u00f3n<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6071\" id=\"mega-menu-item-6071\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/investigacion-prueba-1\/\" tabindex=\"0\">Investigaci\u00f3n<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6081\" id=\"mega-menu-item-6081\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/transparencia-prueba-1\/\" tabindex=\"0\">Transparencia<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6072\" id=\"mega-menu-item-6072\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/contactos-prueba-1\/\" tabindex=\"0\">Contactos<\/a><\/li><li class=\"mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-6070\" id=\"mega-menu-item-6070\"><a class=\"mega-menu-link\" href=\"https:\/\/istog.edu.ec\/wpnew\/somos-istog-prueba-1\/\" tabindex=\"0\">Somos ISTOG<\/a><\/li><\/ul><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-638674a e-con-full e-flex e-con e-parent\" data-id=\"638674a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d19d7f elementor-widget elementor-widget-spacer\" data-id=\"5d19d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aaa96a e-con-full e-flex e-con e-parent\" data-id=\"1aaa96a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680e097 elementor-widget elementor-widget-heading\" data-id=\"680e097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5053134 e-flex e-con-boxed e-con e-parent\" data-id=\"5053134\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-961021c elementor-widget elementor-widget-html\" data-id=\"961021c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.1\/css\/all.min.css\">\r\n\r\n<style>\r\n  .elementor-widget-html,\r\n  .elementor-widget-html .elementor-widget-container {\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n  }\r\n\r\n  .istog-mvo-grid {\r\n    max-width: 1100px;\r\n    margin: 0 auto;\r\n    display: grid;\r\n    grid-template-columns: repeat(3, 1fr);\r\n    gap: 20px;\r\n    align-items: stretch;\r\n    box-sizing: border-box;\r\n  }\r\n  .istog-mvo-grid * { box-sizing: border-box; }\r\n\r\n  .istog-card {\r\n    background: #f8f8f8;\r\n    border-radius: 40px;\r\n    box-shadow: 0 2px 8px rgba(0,0,0,.25);\r\n    padding: 40px 30px;\r\n    text-align: center;\r\n    display: flex;\r\n    flex-direction: column;\r\n  }\r\n  .istog-card-icono {\r\n    color: #6bbfe6;\r\n    font-size: 46px;\r\n    line-height: 1;\r\n    margin-bottom: 18px;\r\n  }\r\n  .istog-card h3 {\r\n    margin: 0;\r\n    padding-bottom: 26px;\r\n    font-size: 44px;\r\n    font-weight: 700;\r\n    line-height: 1.1;\r\n    color: #000;\r\n    border-bottom: 1px solid #aaa;\r\n  }\r\n  .istog-card p {\r\n    margin: 26px 0 0;\r\n    font-size: 16px;\r\n    line-height: 2;\r\n    color: #6b6b6b;\r\n  }\r\n  .istog-card ul {\r\n    margin: 26px 0 0;\r\n    padding-left: 22px;\r\n    text-align: left;\r\n    font-size: 16px;\r\n    line-height: 2;\r\n    color: #6b6b6b;\r\n  }\r\n\r\n  @media (max-width: 992px) {\r\n    .istog-mvo-grid { gap: 14px; }\r\n    .istog-card { padding: 30px 20px; border-radius: 32px; }\r\n    .istog-card h3 { font-size: 34px; }\r\n    .istog-card p, .istog-card ul { font-size: 15px; }\r\n  }\r\n  @media (max-width: 700px) {\r\n    .istog-mvo-grid { grid-template-columns: 1fr; gap: 20px; }\r\n    .istog-card h3 { font-size: 32px; }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"istog-mvo-grid\">\r\n\r\n  <div class=\"istog-card\">\r\n    <div class=\"istog-card-icono\"><i class=\"fas fa-book\"><\/i><\/div>\r\n    <h3>Misi\u00f3n<\/h3>\r\n    <p>Desarrollar investigaciones, proyectos y\/o actividades de vinculaci\u00f3n pertinentes que contribuyan a la soluci\u00f3n de problemas del entorno y promuevan la producci\u00f3n acad\u00e9mica, tecnol\u00f3gica y cient\u00edfica para el desarrollo de una adecuada econom\u00eda del conocimiento<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"istog-card\">\r\n    <div class=\"istog-card-icono\"><i class=\"far fa-eye\"><\/i><\/div>\r\n    <h3>Visi\u00f3n<\/h3>\r\n    <p>Contribuir de manera positiva al desarrollo de entorno a trav\u00e9s de actividades, proyectos y\/o actividades investigativas y\/o de vinculaci\u00f3n que fortalezcan la formaci\u00f3n de nuestros profesionales para el servicio de la sociedad<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"istog-card\">\r\n    <div class=\"istog-card-icono\"><i class=\"fas fa-circle-check\"><\/i><\/div>\r\n    <h3>Objetivos<\/h3>\r\n    <ul>\r\n      <li>Determinar los lineamientos para el desarrollo de la investigaci\u00f3n I+D y Vinculaci\u00f3n con la sociedad.<\/li>\r\n      <li>Planificar el dise\u00f1o, desarrollo y evaluaci\u00f3n de las actividades y proyectos de investigaci\u00f3n y vinculaci\u00f3n con la sociedad.<\/li>\r\n      <li>Incorporar la investigaci\u00f3n I+D y vinculaci\u00f3n con la sociedad como uno de los ejes en los procesos de ense\u00f1anza \u2013 aprendizaje para la formaci\u00f3n profesional<\/li>\r\n    <\/ul>\r\n  <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f544841 e-con-full e-flex e-con e-parent\" data-id=\"f544841\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e5ffaa5 e-con-full e-flex e-con e-child\" data-id=\"e5ffaa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ec836 elementor-widget elementor-widget-heading\" data-id=\"f4ec836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proyectos de Investigaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ac38dd elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ac38dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-839f1c0\" data-id=\"839f1c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c0f272 elementor-widget elementor-widget-heading\" data-id=\"2c0f272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Carrera de Comunicaci\u00f3n y Marketing <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c21018 elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"6c21018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1131\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1131\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Comunicaci\u00f3n digital<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1132\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1132\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N- Comunicaci\u00f3n Digital<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1133\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1133\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N- Marketing Digital y Comercio Electr\u00f3nico<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1131\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Comunicaci\u00f3n digital<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1131\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1131\" tabindex=\"0\" hidden=\"false\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Ms. Alejandra Carpio<\/p><p><strong>CARRERA:<\/strong>\u00a0Comunicaci\u00f3n digital<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0Segundo (GRUPO 1)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><strong>Desarrollo de Investigaciones Socioecon\u00f3micas Utilizando Aplicaciones Medi\u00e1ticas Digitales<\/strong><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><table><tbody><tr><td width=\"576\"><p>El proyecto surge ante la problem\u00e1tica de las dificultades a las que los comunicadores se ven enfrentados el momento de su realizaci\u00f3n por los medios y herramientas no digitales, su objetivo es desarrollar investigaciones socioecon\u00f3micas utilizando aplicaciones medi\u00e1ticas digitales con el uso de metodolog\u00edas\u00a0 anal\u00edticas, descriptivas, correlaciones, de estudios de campo y t\u00e9cnicas como la observaci\u00f3n lograr\u00e1 la producci\u00f3n de reportajes con innovaci\u00f3n, la creaci\u00f3n de un espacio digital para la difusi\u00f3n de los mismos y al menos y la publicaci\u00f3n de al menos 1 art\u00edculo o producci\u00f3n cient\u00edfica y\/o acad\u00e9mica que permitan la difusi\u00f3n del acontecer socioecon\u00f3mico del diferentes latitudes del Ecuador, en un trabajo conjunto y aplicativo de las competencias que los estudiantes de la carrera de Comunicaci\u00f3n digital van desarrollando durante su formaci\u00f3n tecnol\u00f3gica.<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1132\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N- Comunicaci\u00f3n Digital<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1132\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1132\" tabindex=\"0\" hidden=\"hidden\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Dr. Galo V\u00e1sconez<\/p><p><strong>CARRERA:<\/strong>\u00a0Comunicaci\u00f3n digital<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0(GRUPO 1)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><span lang=\"ES-TRAD\" style=\"color: #808080; font-size: 12pt; font-family: 'Century Gothic', sans-serif;\"><b>An\u00e1lisis cr\u00edtico del discurso sobre violencia e inseguridad en medios de comunicaci\u00f3n digitales ecuatorianos<\/b>.<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><p>El proyecto busca examinar c\u00f3mo los medios de comunicaci\u00f3n digitales en Ecuador abordan el tema de la violencia y la inseguridad. A trav\u00e9s de un enfoque cr\u00edtico del discurso, se pretende comprender c\u00f3mo se construyen las narrativas, qu\u00e9 impacto tienen en la percepci\u00f3n p\u00fablica y c\u00f3mo influyen en las pol\u00edticas y la opini\u00f3n p\u00fablica. El proyecto busca arrojar luz sobre la responsabilidad de los medios en la conformaci\u00f3n de la realidad social, as\u00ed como promover una reflexi\u00f3n sobre la \u00e9tica y el papel de los medios en la sociedad contempor\u00e1nea.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1133\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N- Marketing Digital y Comercio Electr\u00f3nico<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1133\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1133\" tabindex=\"0\" hidden=\"hidden\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Msc. Antonella Carpio<\/p><p><strong>CARRERA:<\/strong>\u00a0Marketing Digital y Comercio Electr\u00f3nico<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0(GRUPO 1)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><p style=\"margin: 12pt 0cm; font-size: 12pt; font-family: Calibri, sans-serif; color: #000000; font-style: normal; text-align: justify; line-height: 24px;\"><span lang=\"ES-TRAD\" style=\"font-family: 'Century Gothic', sans-serif; color: #808080;\"><b>T\u00e1cticas de marketing de guerrilla en escenarios ecuatorianos.<\/b><\/span><\/p><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><p>El proyecto \u00abT\u00e1cticas de marketing de guerrilla en escenarios ecuatorianos\u00bb tiene como objetivo investigar y analizar c\u00f3mo se aplican las estrategias de marketing de guerrilla en el contexto de Ecuador. A trav\u00e9s de este enfoque innovador y creativo, se busca entender c\u00f3mo las empresas y organizaciones utilizan t\u00e1cticas poco convencionales para llamar la atenci\u00f3n del p\u00fablico y generar impacto en un entorno local. La investigaci\u00f3n se centrar\u00e1 en identificar ejemplos exitosos de marketing de guerrilla en Ecuador, evaluar su efectividad y comprender c\u00f3mo se adaptan a la cultura y las din\u00e1micas del pa\u00eds. El proyecto busca proporcionar informaci\u00f3n valiosa para empresas y profesionales interesados en estrategias de marketing no convencionales en el contexto ecuatoriano<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b14f197 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b14f197\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83c1b0d\" data-id=\"83c1b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50bebac elementor-widget elementor-widget-heading\" data-id=\"50bebac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Carrera de Contabilidad y Turismo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe507b elementor-tabs-view-vertical elementor-widget elementor-widget-tabs\" data-id=\"0fe507b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1661\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1661\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Contabilidad y Asesor\u00eda Tributaria<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1662\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1662\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1663\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1663\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Contabilidad y Asesor\u00eda Tributaria<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1664\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1664\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1661\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Contabilidad y Asesor\u00eda Tributaria<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1661\" tabindex=\"0\" hidden=\"false\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Eco. Roberto Carlos Erazo Brito, Ms.<\/p><p><strong>CARRERA:<\/strong>\u00a0Contabilidad y Asesor\u00eda Tributaria<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0Segundo (GRUPO 1)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><strong>Nivel de Conocimiento Contable y Tributario de Pobladores de la Parroquia El Altar.<\/strong><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><strong>\u00a0<\/strong>El proyecto plantea el an\u00e1lisis del nivel de conocimiento contable y tributario de pobladores de la parroquia el Altar, cant\u00f3n Penipe provincia de Chimborazo atendiendo a la problem\u00e1tica identificada que es el deficiente nivel de capacitaci\u00f3n y asesor\u00eda t\u00e9cnica que reporta el Plan de desarrollo y ordenamiento territorial no solo local sino tambi\u00e9n provincial, la metodolog\u00eda que utiliza la investigaci\u00f3n\u00a0 es de campo, anal\u00edtica y descriptiva para comprender los hechos, con la aplicaci\u00f3n de m\u00e9todos inductivos, deductivos y correlacionales que permitan dise\u00f1ar un plan de capacitaci\u00f3n en el \u00e1mbito contable tributario, la asesor\u00eda para la formaci\u00f3n de organizaciones de econom\u00eda popular y solidaria, as\u00ed como la producci\u00f3n acad\u00e9mica y\/o cient\u00edfica.<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1662\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1662\" tabindex=\"0\" hidden=\"hidden\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Ing. Jorge Jes\u00fas Sol\u00f3rzano Orta, Ms.<\/p><p><strong>CARRERA:<\/strong>\u00a0Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0Segundo (GRUPO 1)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><strong>Actualizaci\u00f3n de Datos Socioecon\u00f3micos de la Parroquia El Altar<\/strong><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><table><tbody><tr><td width=\"576\"><p>En la parroquia el Altar ubicada en la provincia de Chimborazo se identifica como problem\u00e1tica que los datos en el sector socio econ\u00f3mico est\u00e1 desactualizados, han sido tomados 10 a\u00f1os atr\u00e1s aproximadamente, por tanto el proyecto tiene como objetivo actualizar datos socioecon\u00f3micos de la Parroquia El Altar, a trav\u00e9s de revisi\u00f3n bibliogr\u00e1fica y herramientas de campo que permitan la descripci\u00f3n adecuada del sector, la metodolog\u00eda a utilizar es inductiva, deductiva, anal\u00edtica y correlacional, que permitan una descripci\u00f3n adecuada de la parroquia que proyecte a la poblaci\u00f3n y sus autoridades e una mejor toma de decisiones, como resultados se esperan la elaboraci\u00f3n de al menos 1 informe con datos actualizados, la publicaci\u00f3n de al menos 1 art\u00edculo o producci\u00f3n cient\u00edfica y\/o acad\u00e9mica que planteen estrategias para el desarrollo de la parroquia.<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1663\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Contabilidad y Asesor\u00eda Tributaria<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1663\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1663\" tabindex=\"0\" hidden=\"hidden\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Eco. Roberto Carlos Erazo Brito, Ms.<\/p><p><strong>CARRERA:<\/strong>\u00a0Contabilidad y Asesor\u00eda Tributaria<\/p><p><strong>NIVEL\/ES:<\/strong>\u00a0(GRUPO 2)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><span lang=\"ES-TRAD\" style=\"color: #808080; font-size: 12pt; font-family: 'Century Gothic', sans-serif;\"><b>Cultura contable y tributaria de los emprendedores del Cant\u00f3n Riobamba de la provincia de Chimborazo.<\/b><\/span><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><table><tbody><tr><td width=\"576\"><p>El proyecto de investigaci\u00f3n \u00abCultura contable y tributaria de los emprendedores del Cant\u00f3n Riobamba de la provincia de Chimborazo\u00bb tiene como objetivo analizar la comprensi\u00f3n y pr\u00e1cticas contables y tributarias entre los emprendedores de esta regi\u00f3n en Ecuador. A trav\u00e9s de este estudio, se pretende identificar las percepciones, conocimientos y actitudes de los emprendedores en relaci\u00f3n con los aspectos contables y tributarios de sus negocios. La investigaci\u00f3n buscar\u00e1 destacar las fortalezas y debilidades en este aspecto, as\u00ed como proponer recomendaciones para mejorar la cultura contable y tributaria entre los emprendedores del Cant\u00f3n Riobamba. El proyecto tiene el prop\u00f3sito de contribuir a una mejor gesti\u00f3n financiera y cumplimiento de obligaciones tributarias en el entorno emprendedor local.<\/p><\/td><\/tr><\/tbody><\/table><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1664\" aria-expanded=\"false\">PROYECTO DE INVESTIGACI\u00d3N - Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1664\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1664\" tabindex=\"0\" hidden=\"hidden\"><p><strong>PROYECTO DE INVESTIGACI\u00d3N\u00a0<\/strong><\/p><p><strong>NOMBRE DEL PROFESOR RESPONSABLE:<\/strong>\u00a0Ing. Jorge Jes\u00fas Sol\u00f3rzano Orta, Ms.<\/p><p><strong>CARRERA:<\/strong>\u00a0Servicios y Operaciones tur\u00edsticas multiling\u00fces<\/p><p><strong>NIVEL\/ES:<\/strong>(GRUPO 2)<\/p><p><strong>1.-T\u00cdTULO DEL PROYECTO DE INVESTIGACI\u00d3N<\/strong><\/p><table><tbody><tr><td width=\"576\"><p><span lang=\"ES-TRAD\" style=\"color: #000000; font-size: 12pt; font-family: 'Century Gothic', sans-serif;\"><b>An\u00e1lisis cuantitativo y cualitativo de emprendimientos tur\u00edsticos en Chimborazo.<\/b><\/span><\/p><\/td><\/tr><\/tbody><\/table><p><strong>2.-S\u00cdNTESIS DEL PROYECTO<\/strong><\/p><table><tbody><tr><td width=\"576\"><p>El proyecto de investigaci\u00f3n \u00abCultura contable y tributaria de los emprendedores del Cant\u00f3n Riobamba en la provincia de Chimborazo\u00bb se enfoca en analizar c\u00f3mo los emprendedores en esta regi\u00f3n de Ecuador comprenden y aplican conceptos contables y tributarios en sus negocios. La investigaci\u00f3n tiene como objetivo examinar las percepciones, conocimientos y pr\u00e1cticas de los emprendedores en relaci\u00f3n con estos aspectos. A trav\u00e9s de este estudio, se busca identificar oportunidades de mejora en la gesti\u00f3n financiera y el cumplimiento de obligaciones tributarias de los emprendimientos locales. 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